Companies leave potential business on the table all the time. It happens in so many different ways: potential contacts not followed up, proposals that don’t go far enough or meet the specific needs of customers, so sales aren’t closed when they should be. One significant overlooked reason is often at the root of the failure.
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.
Give a listen to the latest radio interview with Jaynie Smith, the CEO of Smart Advantage.Radio host in the radio show called The Experience Pros Radio Show hosted Jaynie and asked a few interesting questions that can benefit to all the listeners. In this interview she shares her experience and wisdom when it comes to each…
Morey Stettner from Investors.com discusses the main concepts behind Jaynie L. Smith’s newest book, Relevant Selling.
Most businesses don’t align with customer priorities
Jim McElgunn, of ProfitGuide.com || September 24, 2012 Chances are you’re marketing benefits your customers don’t really care about. Here’s how to define your true competitive differentiator Jaynie Smith, Smart Advantage Inc. Competitive-advantage specialist Jaynie Smith has a blunt message for business owners: whatever your sales messages focus on, it’s almost certainly not what your…