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New York Times: Promoting Made in U.S.A., but Very Carefully
New York Times interviews Jaynie Smith for research findings that support survey outcomes by Boston Consulting Group. “Companies can be foreign owned, but they need to say that ‘We are still on your soil. We create jobs. We make quality products, and we’re delivering them quickly.'”
Financial Post: Sell what clients want to buy
Jaynie L. Smith, a U.S. sales and marketing consultant, likes to tell the story of the company that stuck to basics. It believed customers buy from people they know and trust. So its account reps put all their effort into building relationships with clients, through social events, expensive lunches and golf matches at the finest clubs.
Jaynie Smith interview on BS with Bob Schmidt
Bob Schmidt invites Jaynie back on air as her interviews get very high hit rate from listeners. Now, you can listen here, another fascinating interview on Bob’s show called “BS with Bob Schmidt.” In this interview few interesting points about flaws that business have. CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his…
Entrepreneur Magazine: Your Wish is My Command
Entrepreneur magazine interviews Jaynie Smith to find out what determines consumer buying criteria. When you’re trying to figure out what a customer wants, turns out the customer really is always right!
Affluent Magazine: The Lost Discipline: It affects your sales and profitability daily
There is a very serious lost discipline in most companies today. Many have wandered away from concerning themselves with competitive advantage and its impact on their bottom line. Sales people are struggling to compete on anything but price. Some have simply lost touch with what is and what is not a competitive advantage.
Forbes.com: Align your sales strategy with customer values
Listen to the interview between Jaynie L. Smith and Jim Blasingame as they discuss the competitive advantages of delivering on values that are relevant to your customers.