Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.
Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to shape up.
Listen to last week’s WOCA interview with Jaynie Smith, a CEO of Smart Advantage, as she describes how every company from the smallest startup to the largest company can set themselves apart from their competition. Great Q & A by radio hosts make for a fun listen. Listen to last week’s WOCA interview with Jaynie…
Entrepreneur magazine interviews Jaynie Smith to find out what determines consumer buying criteria. When you’re trying to figure out what a customer wants, turns out the customer really is always right!
Most entrepreneurs deceive themselves by claiming to know their competitive advantage. Discover the truth about your company, and you can send your sales soaring. [Honestly!]
The big challenge is finding ways to sell quickly and effectively offline, too. In the book Relevant Selling, Jaynie Smith offers advice on how to do just that.
PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies.