Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
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Office Depot seeks unique identity from competition
Office Depot is a company in search of itself. New chief executive Roland Smith said the nation’s No. 2 office-supply retailer needs to develop what’s known as a “unique selling proposition” — a way to set itself apart from competitors that include Staples, Amazon and Costco. Speaking with analysts last week, the former Wendy’s CEO…
PGA Magazine: Meeting of Merchandising Minds
PGA Magazine welcomes Jaynie Smith as their keynote speaker for the sixth annual Merchandisers of the Year Conference in 2013. The event brings together some of the greatest merchandising minds among the rankds of PGA members and are featuring Jaynie to offer members the opportunity to learn even more about successful merchandising strategies.
Jaynie’s Radio Interview with Mike Schikman WSVA AM on July 11, 2016
President of Smart Advantage Inc – Jaynie Smith has been interviewed by Mike Schikman on WSVA radio on July 11th, 2016. Jaynie and Mike discussed about how to succeed in today’s marketplace, Jaynie gave out some friendly advices about the company differentiators and usual cliches of competitive advantages of companies and how to really find…
Interview with Central Illinois Regional Radio
Are businesses clueless about what customers value? Expert says lack of understanding hurts the bottom line. There’s a simple reason many businesses struggle to explain why customers should choose them over a competitor. Fewer than 5 percent of them have a clue about what it is their customers value, says Jaynie L. Smith, author of “Creating Competitive…
Jaynie Smith interview on BS with Bob Schmidt
Bob Schmidt invites Jaynie back on air as her interviews get very high hit rate from listeners. Now, you can listen here, another fascinating interview on Bob’s show called “BS with Bob Schmidt.” In this interview few interesting points about flaws that business have. CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Bob Schmidt on his…
The Motley Fool: 5 Companies That Know Why They’re Great
Matt Koppenheffer from The Motley Fool highlights Jaynie L. Smith’s book, Creating Competitive Advantage, in his article titled “5 Companies That Know Why They’re Great”. Matt goes on to feature 5 companies that he feels clearly and concisely articulates their competitive advantages to their customers.