Jaynie’s Radio Interview – This Week in America with Ric Bratton 8/2/16

Jaynie’s Radio Interview – This Week in America with Ric Bratton 8/2/16

CEO of Smart Advantage, Inc. – Jaynie Smith was interviewed by Ric Bratton on This Week in America on August 2, 2016. Jaynie and Ric discussed key points from her bestselling book “Creating Competitive Advantage.” Jaynie shares some of her best practices on creating competitive advantage reiterating that it’s not what you sell, it’s how…

Are You An Ostrich Organization?

Are You An Ostrich Organization?

7 Steps to Avoid “Head in the Sand” Syndrome Meaning: Refuse to confront or acknowledge a problem(from the Phrasefinder website): Origin: “… The notion is that the supposedly dumb ostrich believes that if it can’t see its attacker then the attacker can’t see it. Competitive Disadvantages: How hard is your competition attacking you? Do you…

If You Don’t Value What You Do For Your Customer, They Won’t Either!

Nothing grabs the attention of prospective customers quicker than showing them how much money, time and effort they can save by doing business with you. But, it’s up to you to quantify those savings. Make a list of your actions/products/services that make your customers’ job easier and more profitable. Perhaps you provide free employee training….

Different Folks, Different Strokes

All kinds of companies, ranging from the tiniest start-ups to the largest global organizations, have prospect and customer variations. While some sales professionals consider all sales targets homogeneous, here is a way of thinking about customers.  Customers can be: • Brand new – just came on board so you’re in the honeymoon stage with them….

What’s Your True Competitive Advantage? Try Again

Jim McElgunn, of ProfitGuide.com || September 24, 2012 Chances are you’re marketing benefits your customers don’t really care about. Here’s how to define your true competitive differentiator Jaynie Smith, Smart Advantage Inc. Competitive-advantage specialist Jaynie Smith has a blunt message for business owners: whatever your sales messages focus on, it’s almost certainly not what your…