Yahoo! Finance: ‘Relevant Selling’ Teaches Businesses How to Sell What Customers Most Value

FORT LAUDERDALE, FL–(Marketwire -03/22/12)-  Jaynie L. Smith, CEO of marketing/management consultancy, Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price” (, a guide for taking the guesswork out of sales and marketing. “To become relevant, businesses need to discern and address what customers really value,” Smith says. Surprisingly, less…

Keynote Speaking Schedule for Smart Advantage CEO Jaynie L. Smith Increases Well into 2010

Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.