As the reprographic industry evolves into new technologies, it is important that competitive advantages are uncovered and communicated to customers and prospects. Keynote speaker Jaynie L. Smith, author of “Creating Competitive Advantage” and a noted consultant and speaker, will provide a fresh perspective on competitive positioning. She will provide the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates. The keynote address will take place Friday night, April 10. Read more
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage, will have a book signing this Thursday, March 11 at NY Times Bestseller Bookstore located in the Atlanta International Airport.
FORT LAUDERDALE, FL–(Marketwire -03/22/12)- Jaynie L. Smith, CEO of marketing/management consultancy, Smart Advantage, Inc., follows up her best-seller with “Relevant Selling: Research Proves Customers Value More then Just Price” (www.smartadvantage.com), a guide for taking the guesswork out of sales and marketing. “To become relevant, businesses need to discern and address what customers really value,” Smith says. Surprisingly, less…
Clearwater is mirroring the national surge of female entrepreneurs, which shows that one of every ten US women is now starting or running a new business. (1) Jayme MacCullough is a local example. After spending more than a decade as part owner of the family business, MacCullough – a mother of five – is now…
Companies across the nation have taken full advantage of booking Jaynie L. Smith as a keynote speaker, consultant, and a corporate workshop host for 2010. Jaynie and her consulting firm, Smart Advantage, Inc., assist organizations in identifying and implementing a proprietary competitive advantage process. The strategies executed are central to Jaynie’s best-selling business book, Creating Competitive Advantage.
Renewal by Andersen hired Competitive Advantage expert Jaynie L. Smith to speak to its independent retail locations and executives at their Annual Affiliate Summit. The summit took place at the Sawgrass Marriott in Ponte Vedra Beach, Florida on January 25, 2010.
Jaynie L. Smith, author of best-selling book Creating Competitive Advantage (Doubleday), has been invited to interview with Canadian business publication PROFIT Magazine. Jaynie has previously been featured in PROFIT magazine in November 2008, within the article titled “The Biggest Lie in Business.”