Underperforming Sales People? Fire Or Provide Firepower?

Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team:  sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc.   About 90% of the time, these investments lack the key ingredient to ensure an ROI.  Very few companies provide sales teams with…

5 things you must do to stay ahead of the competition

Marketing guru, Jay Conrad Levinson once said, “I believe companies should focus solely on competitive advantage and nothing else, for it is the wisest investment a company can make.” I have come to not only believe him but be able to prove his point. This is truly a lost discipline in most businesses today.  …