From Good Marketing to Bad Sales Encounter

From Good Marketing to Bad Sales Encounter

The flyer arrived in the mail at the right time.  It came from a window treatment company at the very moment I was planning to contact various window treatment companies.  It felt like serendipity, so I called them. It also saved me valuable research time.   Sadly, my experience was not a good one.  …

Underperforming Sales People?  Fire Or Provide Firepower?

Underperforming Sales People? Fire Or Provide Firepower?

Senior managers and business owners will not think twice about investing in the most common tools for growing their sales team:  sales training, coaching, incentives, superstar searches, bonus/commission plans; motivational events, etc.   About 90% of the time, these investments lack the key ingredient to ensure an ROI.  Very few companies provide sales teams with…